Saturday, October 11, 2014

All about Jewelry Craft Shows - Three most crucial things for a profitable craft fair



Three most important things for a profitable jewelry craft show.




I've been doing jewelry craft shows for the last four years and about six to seven each year.  Still there is so much to learn.   There is much info regarding craft shows in general in the web, my focus is only on Jewelry Craft Shows.

I came to know about this 31 days blog, where you commit  for writing 31 days,  one blog each day in the month of October.  But by the time I came to see that,  11 days have passed already.  Oh well, I'll do with the rest of 20 days . Besides, writing every day is a big thing.  May be that is why I took to do the best I can.  What shall I write about?

I found  that I am reading and researching a lot about Jewelry Craft Shows lately and so I'd take my readers to this awesome journey for the month of October with me,  with  all that I find in my research, experiments, failures and successes.    So here we start with the three key, most important aspects:


For Whom:

For whom am I making and trying  to sell my jewelry?  Do I know them?

 Audience


 Know thy Audience   is the mantra for a profitable jewelry show. Knowing and connecting with my customers are important points.  How can I do that?

The first thing I must do is informing them:  e mail and snail mail  my customers of previous shows  with pretty pictures of my jewelry and a coupon, inviting them  to my current show. I’ll post it in Face book too.

 The connecting part is equally important as well. Listening to what they are looking for, remembering their needs and getting back to them  if possible, or just connecting genuinely,  are the key elements. That is what people remember and those are good karma as well.

I try to know about the traffic and the demography of  each show I participate..  For example, I am doing a show  next week where there was no booth price. I usually do not do these kind, but with zero booth fee,  I wanted  to give it a try this time.

I am definitely taking and displaying my low- end products more this time with a nice intricate wire work pendant as a FREE giveaway to collect names and addresses for interested customers in future.


On the other hand, another  show will be in a boutique environment, in an upscale neighborhood where the demography is very different.  I think my more upscale pieces will be appreciat there, though I'll take under $20 items but not my $5 items.

Why :

Why am I doing this show?  First of all I want to sell.   Also, because I am getting exposure to a lot of new people, local vendors and potential clients for my up coming shows with out any booth fee,   though I decide to give 10% of my sale as a token of appreciation for inviting me.

Network -
What I should do before and during and after the show as opportunity comes,  is to know the other vendors, exchange business cards and build a network.

After the show I must send Thank You notes to all my customers who bought my jewelry with a 10% off gift coupon for future  sales.  Also it is a great time to keep in touch with the new vendors I just would meet.In the past   I got great information about upcoming shows and other business related help from fellow vendors.  I came to know which shows are good and which ones are not,  quite easily.   I also support them buying from them and referring them to potential clients and my friends.

What goes comes around.


What:

What shall I bring?  Depending on the demography, traffic and other things,  like the season, trend etc I decide what to take.  For this no- fee show I think I am going to take more  under $20 things.

The OOPS BIN:

One of my artist friend takes her not so good finished products, we call  them our "pillars of success" and put them in a bin telling frankly that those are the  practice pieces, may be defective  and  not perfect and mark them very low, like $1 or $2 while she sells similar perfect products for $25.  It shows people  how much goes to learn a particular technique, how much time and material is spent that we do not get back.  People do buy them at that cheap price because they can break them and  re use the beads and findings. I think I might give that a try for this show.

Earrings:  I agree that earrings sell most in jewelry craft shows.  This time I am taking all kinds- studs, drops, hoops, elaborate chandeliers.  My price points are from $8 - $35.

I made some adjustable rings too.  I learned the basic technique  from Rena Klingenberg’s FREE  tutorial  and then improvised my own twist.  Let’s see how they move.



I’ll display some mid range and  higher end stuff  and bring along most of my inventory in case some one wants any thing special.

Slide show of jewelry- I’ll have a slide show of my high end jewelry pieces in my lap top and run it.
Will let you know next time what went well and where I goofed.  Please share yours too.  I’d be anxiously waiting for them.





 

4 comments:

Divya N said...

Nicely written Anindita and the oops bin concept is very interesting. I wish you luck for the show

Anindita Basu said...

Thank you Divya.

Deena Sheranko said...

These are good tips for any crafter! Thanks for sharing - I know you will do well!

motidana said...

Very informative and helpful article . I don`t do shows yet( not confident enough ) but your article has got me thinking .."maybe I could try if I kept these points in mind"

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