Thursday, March 28, 2013

Five Most Important Marketing Strategies I'd Take for my Etsy business

Five  most important marketing  tips for my Etsy shop

Here  are the  five most important marketing that I have decided  I’ll take for my Etsy shop in the very near future.
Knitted Wire Jewelry with pearls and crystals in gold filled

Quality product

 STOP Facebooking, Tweeting and Blogging  says  Launch Grow Joy.

  Really!  I had spent an hour and a half  of my most productive precious  morning working hour trying learning how to revamp my Fan page in Face book from Handmadeology.  And now I get this new e mail that says -  Don’t  you worry about those!

Well it makes sense.  Do what comes naturally.  For me it is blogging,  rather than creating fan pages.  The writer from Launch Grow Joy  agrees with Black Baroque   ( who had more than 18000 sales in her Etsy shop),  that “ If your product is good it will sell.  If not, face it ( Facebook will not be able to help) and go on with life”. Facebook will not be able to help.      

Well, I am not   absolutely sure about that.  In today’s market those evils are a necessity. Even though I  must agree  that quality product is number one for success.

Quantity of product in your store

You must have a high volume of merchandise in your shop to show that you are serious with your business.  Look at the 100 best selling jewelry shops in Etsy  . One thing they all have in common is- they all have more that 100 items in their shops.  Some have 500, some over 300 and so on.  It is a lot of work , but that is what is takes to get there.  Therefore we must keep on listing and re listing as I have mentioned in my earlier blog

Work on your Niche Market

You must understand the concept of Niche marke and why you must focus on one group and let go of the concept of  making everybody happy.  There is that saying – “One who tries to make everybody happy can please no body”  This is more true when you are a jewelry artist, designer, entrepreneur who creates one of a kind hand crafted pieces that takes time, imagination and energy.  You can’t be Walmart, nor can you compete with it.  So you have to take a different strategy.  The key for jewelry business niche marketing is,  finding the line of product that you like to create, are passionate about,   and that satisfy the need  of a particular group or solve their particular problems.

The next steps are finding out this group and finding out your competitors who are in the same boat and how they are doing. I have to find that out.  Not yet there, my friends.

Pictures say a thousand words

Especially this is true when you are selling on line.  There is always room for improvement and I think I am going to pay extra attention to improve my skills in taking and editing photos of my jewelry.  I found a few good sites  and articles  that I am happy to share with you.  Again, I have no monetary affiliation with any of these.  And I want your feed back in this journey too.

Cohesiveness in your shop

It is important to show your customers that you love your product and you love your shop.  You are clear about your brand and your values.  You take time to create a cohesive shop. 

What do you really mean by a cohesive shop display?  Which shops have it and which ones don’t and how can you bring it in your shop?

 Does your shop really needs to be cohesive?  Go to this discussion to understand this concept if you are still confused like me regarding the terms. They'll explain how similar things are not necessarily cohesive, and how you can create or destroy cohesiveness in your shop display.

Well, this is enough home work for me for now.  What do you think?

I’d like to hear your comments.  What are your marketing strategies?  What worked for you?  What did not?  Remember your comments with your links give the readers a chance to know you, your values,  exposure to your shop and what not.  Thank you for stopping by.



ACBeads said...

Hi! I don’t have an online shop for my jewellery yet but I’ve been thinking about it for some time. I think there is no recipe for a successful online shop and even if you find ‘success’, it really is an ongoing process. Also there is too much information on the Internet about how to improve sales and when we’re setting up an online shop that leaves us paralised because everything seems important and we don’t want to fail, but success in sales seems to me like a trial-and-error process and hopefully experience helps us doing it better.
About the marketing strategies you have selected: the quality of the product is of the upmost importance. But I don’t think quantity is a key factor. Instead, a niche market is a key factor so you have to find out how you define your style and look for other shops on the internet for inspiration. Good photos and well written descriptions are essential. In general, I love taking photos but macro photos of jewellery are the most difficult ones I’ve made so far. I’m afraid I don’t know what you mean by cohesiveness but I think a shop identity is what you want to achieve as each brand has an identity. Everytime you think about a brand you associate certain ideas, feelings, values and that’s you want your customer to do.
There are just my thoughts about the questions you ask. Happy creations and find the beauty in each day.

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