Here are the three most important things I’ll focus for the craft fair business this year:
As the days are warming up I feel that it is time for those canopy hanging time, but I must revise all the lessons I have learned from the last four years of doing craft fairs. Also, I have some resources now that will let me focus.
How often ?
I see lots of people who do craft fairs every weekend. I can handle only once a month or so. How about you?
Craft fairs are hard work but then I find that is when my jewelry sell the most.
Katie Acres in her blog puts it very nicely about how important the scheduling part is. You don’t want to overwhelm your self and get sick because of poor planning. Then, there are too many distractions, too many craft fairs, near and far. Some are low cost some are not. It is confusing to decide which ones will work out.
How much shall I spend on booth fees...how much energy do I have for this commitment?
It is important to know when your show is, how many of them are you doing in the near future and the characters of each craft shows. It is important for me to think the factors, like how many days apart are they, you need time to recuperate, and when are the dead lines for each of the applications...etc, etc.
For the time being I am getting ready for three shows in the next three months. Some are in the holiday season, six months away but the dead lines for application is now.
How much stuff shall I take? Here you’ll find some answer in the Etsy Forum
There is a saying that you have made a good show if your sales are 10 times the booth fee. I have never achieved that. If it is five times, I am happy enough.
Say I paid $50 for a booth. If I make $250 - $500, I’ll consider that I have done pretty good.
In order to sell $500 of jewelry, my rule of thumb is to take 10 times more of that, meaning I must take $5000 worth of stuff. But I do not need to or should display them all at once.
From experience I have found that there should be some low end items from $10- $20 which usually should cover the booth price.
Here is the challenge I am facing. These low end items have to be eye catching, kind of unique, quick to make, and made with less material cost.
On the other hand this is the time to show case your workmanship and high style also, because jewelry is tactile. People want to feel it, see it on person and then get the emotion that it must be bought – NOW.
Here is an interesting article I read about How NOT to prepare for a holiday craft show. Take a look
Now I have to give some serious thought about these points. Do I do this kind of research before displaying or making my stuff?
|Selling is not the only reason to do craft show|
Each craft shows have different goals to me.
Selling is not the only reason we do craft fairs. I have made great friends with fellow vendors and got valuable tips, links to future shows and business.
This is the time for networking too. Promote and appreciate each other. This is the time to grab future customers. One vendor once told me that her goal was to get rid of her whole packet of 250 business cards. She was new in the area and she was determined to let 250 people know about her existence.
This year one of my goal is to have some cards made with coupon codes in the back.
Stay tuned for more craft show articles. I am researching and will write soon.
What are your tips? What are your questions? Love to hear your comments.