I was thinking about the strategies I should take right now for improving my online business. What should I prioritize in to boost sales in my my Etsy shop?
Researching, I came to know there are lots of things I need to do to boost my online business. There are quite a few good articles and books that talks about how to shine in your online business or improve your Etsy shop. There are so many advertisements, everyone shouting to buy their product, At the end I feel confused and overwhelmed.
So, I decided to start with the very basic strategies.
Do what you do best- make more jewelry: Add new items regularly:
This is crucial we all know, yet quite difficult to accomplish. It involves not only making products, but photographing, editing, writing and marketing too. But it has to be done and I plan to bring at least two new items a week- that is my goal.
As I have about fifty items on my shop I can renew at least one item on a daily basis.
I also came to know that deactivating an item and then activating it with in a short period of time works wonder for the search engine . In an Etsy
Team discussion Donna from Classy Lady has suggested doing this. This was quite new to me. What do you think? I'll give it a try.
Be social- have some good karma too :
Regular blogging and taking part in the social sites become absolutely essential for running an online business successfully . As I am not techno savvy at all, I miss a lot in understanding Facebook and Twitter techniques.
One thing I can not stand is when people only talk and show off what they have done. It is like tacky advertisement to me.
I understand that it is necessary to post in Facebook, tweet it and pin it as soon as I post a new item in my store. At the same time I think it is equally important to appreciate other creations , take interests in other peoples thoughts, beliefs and lives and promote other artists in these social net work platforms. That take enormous time.
Writing blogs is not enough, reading and commenting on others' are equally important too.
I don't do that as much as I should. I need to put it in my calendar.
Write right:
Writing excellent articles, not just for my own blog but for other blogs and do that consistently is another thing I need to work on. Chris Guillebeau writes about the importance of guest blogging in his excellent blog
279 Days to Overnight Success
Keep it simple. Simply work consistently
From Chris' blog I came to know about another powerful blogger -
Leo Babauta. His Zen Habits clicked with me. I like his minimalist approach on life.
Slow down, remove the clutter around you, with in you and you'll get where you want to go...slowly and steadily. This is what he says in his book - The Power of Less. This is how I want it too.
I have not finished his
book, nor am I an affiliate. I am just writing as it helped me in my plans.
Editorial Calendar:
This is the concrete approach of what I was just talking about.
Rena Klingenburg in her excellent e book Jewelry Blogging Success Guide talks about the importance of having an editorial calendar.
Again I am not an affiliate of this product of hers, but I think it's an excellent resource that I have and I own this book but did not incorporate all the tools. What a shame.
This is what I am going to focus on.
Now, I know I did not mention that the banner in my Etsy shop could get a little help, the photos could be redone, writing the descriptions all over to make them SEO happy is a must, and the tags... and all that
. Slowly and steadily I'll get there I hope.
What strategies did you use for your online business and had good results? If you are joining me in this journey, will you give me your feed back, please?
