Niche marketing is one of the several important pieces of the puzzle in selling jewelry
online profitably.
Jewelry is probably the most saturated area in the Etsy
world. Statistics say that there are3,583,594 jewelry shops in Etsy.
No wonder I am lost
in that jungle and no one knows about me.
Shouldn’t I make what
most people look for and things that are trendy?
A wee voice inside me
protests. That is not why I started in the first place. I want to make knitted wire jewelry which is
not very common and I love that because I love to knit and I love to create
jewelry.
 |
| Wire knit necklace with silver and pearl |
I feel confused and hesitant, a bit down too.
Then, I came across
this wonderful quotation-
“Don’t ask what the world needs. Ask what makes you come alive and go do
it. Because what the world needs is
people who have come alive” - - Howard Thurman
It helped me get back on my feet.
Now, what is a Niche?
Definition:
A niche can be defined as a small segment in a market or a
subset with in a set. Your niche market
must be able to solve one or more than one problems of a group of people. Once you have a clear understanding that who these people are, your marketing will be
easier in terms of showcasing your products or advertising to the right crowd.
Experts say that in order to survive in the crowd you have
to have a niche and show your uniqueness.
What I find from my research is:
What I find from my research is:
/
Keywords:
A concept of the right keywords is very important in this equation. Your niche market or the defining keywords
must have substantial demand and low competition.
In the online
business that means you have to do your home work and research, find the demand
and supply using Google Ad words and/or other measures. (Find out how to search
for key words)
Style:
Your jewelry or products must have be a unique style
that is not common and not easily available in big box stores or else where.
Action:
This is tricky because here I find that there are several
loose ends that are important and to be tied to make the knot secure in the
business of online selling profitably.
Your aim is not just driving traffic to your shop but turning
those to sales.
You must start with at least five high traffic key words and five long tail relevant key words that tie your jewelry niche.
Your landing page, descriptions, tags everything in your
Etsy shop must be consistent with your niche.
Your niche has to be so unique that people cannot leave
without buying from you.
Like Niche, the other
side of the same coin is the
understanding of the concept- Brand (which calls for an entire post soon.)
Your online store must be cohesive with the banner, contents
and everything to show off your niche and the brand.
Room to grow:
In order to sell your
jewelry profitably online, what I
understand is- it has to be something that you love to do, have the capacity to
branch out and expand, keeping the same cohesive and consistent unique brand. This commitment and passion will be crucial
for the long haul.
Marketing for an unusual niche can be challenging. Listen to Susanna from Mars Bling who makes
science jewelry, rather, just Mars
related jewelry. She was having problem
selling them off line because not too many people are passionate about Mars
jewelry. But they are there.
Now, there are more than thirty comments in the forum all trying
to help how she should market for her unique niche.
Another example is when a jewelry artist who makes jewelry
out of fishing lures is at a loss. Read
the unique comments she got for marketing strategies.
In How to sell and make craft the author cautions that your unique tiny
niche may get crowded, people may start copying you and sell cheaper and so forth.
I believe that the original artist is always superior to the
ones who copy. I believe that the original artist does possess that talent to be capable of bringing new twists with in the same niche and
thus thrive.
Some more related posts:
http://alankarshilpa.blogspot.com/2013/03/five-most-important-marketing.html
Some more related posts:
http://alankarshilpa.blogspot.com/2013/03/five-most-important-marketing.html
Are you convinced that you must have a niche?
Do you think it is easier to survive and sell profitably online rather when you make jewelry (or products) for the general public and something trendy? What is your take on that?
Do you think it is easier to survive and sell profitably online rather when you make jewelry (or products) for the general public and something trendy? What is your take on that?
I am curious to hear your comment and when you leave a
link with your comment, people will find
you too. Thank you.
“Let the beauty of what you love be what you do. There are a thousand ways to kneel and kiss
the earth.”- Rumi
10 comments:
what a thought provoking post!
I don't think I will ever find a niche for myself. I find it very "binding" and hence, uncomfortable. And yet, it is necessary/ Why is life so hard? ;-)
This is a very good post, making us think about how to market and sell online our handmade jewellery. I don’t have an Etsy shop but I think the shops with most sales there are not selling handmade, so not all shops are equal. How do you know you would sell if you designed trendy stuff? Your jewellery is classic and sophisticated, your pieces are intemporal and people who buy them like them for their beauty. I‘ve been reading bloggers complaining they’re not selling as they expected (the world economy is affecting sales in my opinion), and they also say they’re paying too much for listing items in Etsy and looking for different online sales platforms. There is a post by the amazing Lori Anderson about how to get customers and to design a business plan, that is food for thought. http://www.prettythingsblog.com/2011/01/eye-candy-with-bit-of-business-plan.html Keep creating and take care, Ana
Ana, Thank you so much for your feed back and the link. I'll go to Lori's site and read it. Dita.
Kashmira, You have a unique style that to me says- I am care free, like a whispwer, like wind, I am silly some times and I am darn modern. As I wrote to you I think these opens up to us too as we evolve.
Antiquity Travelor- Thank you for dropping by and your warm words.
Thank you all.
I agree with you on why a niche market is essential for online jewelry business. I have really liked the ideas presented in this article. It is highly insightful, and beneficial with unique ideas that classify best support with any such requirements.
online jewelry stores
This is cool!
Costume jewellery is the best and easiest way to find whatever jewellery you want. Online shopping is far more convenient than walking around all those shopping malls. Online jewellery shopping sites are good, gives you security and reputability information. Online store is like a dream where available huge ranges or almost every range of products, which comes true when one do Costume jewellery
Thank you sabina moon for your feedback. Your comment inspires me especially when I doubt that people need to touch jewelry before buying. But looks like with good pictures and great description and communication people like to trust online shopping more these days.
There are many online jewelry stores selling their jewelry in the world. So, one thing which makes your jewelry crafts different from other that is uniqueness and different style of jewelry. So never compromise with the quality of jewelry products if you want to make your store more profitable.
Gemstone Stud Earrings
Thank you very much for your valuable suggestion on gemstone studs. The funny thing is people want just what you don't have. Once I worked hard on studs,in that craft show my clients asked for very large chandeliers. I like the picture of the ring that you have in your web site.
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